Atlanta Foodservice Expo


September 18-19, 2018

Cobb Galleria Centre




Show Services

Exhibitor Show Services

Cobb Galleria Centre Halls A and B

Atlanta Foodservice Expo and all of our official suppliers for the event are eager to assist you in your planning and preparations.

If you have any questions about the information that is provided below or need assistance in completing a form, please contact Silvia Balasch, Operations Manager at (Please note that the login information was sent to your company's primary contact, but if you have misplaced the information, please contact Silvia Balasch.)

Exhibitor Service Manual

For our exhibitors' convenience, we have partnered with Fern to host our online Exhibitor Service Manual. All of the show order forms from all of our service partners are on one site with the exception of the following: Authorization for Sample Food and/or Beverage Distribution; Cooking and Cooking Equipment; Additional Electrical; Internet and Telecommunications; and Utilities. These are accessible via Cobb Galleria Online Ordering. To view or download instructions for Cobb Galleria Online Ordering, click here.
Please note that your booth already includes:
  • Pipe & Drape – 8’ on the back and 3’ on the sides (white)
  • Material Handling
  • Black Booth Carpet
  • One (1) Table (6’x30”) and Two (2) Chairs
  • One (1) Wastebasket
  • One (1) 44” x 7” Company ID Sign
  • One (1) Standard Electrical Outlet
  • Daily Booth Cleaning
  • Complimentary Daily Ice Delivery 
  • Reefer Storage

Should you want to order a different carpet color, lead retrieval, or additional booth accessories, please log in to the Exhibitor Service Manual where you will find online ordering or pdf versions of the order forms.

Please note that the login information for the Exhibitor Service Manual was sent to your company's primary contact, but if you have misplaced the information, please contact our Operations Manager Silvia Balasch at

Exhibitor Service Manual Login Cobb Galleria Online Ordering Cobb Galleria Ordering Instructions


Important Deadlines

Form Date Link
Show Directory Details July 28 Ezone
Booty Lounge Sponsorship Form July 28 Booty Lounge Sponsorship Form
Authorization for Sample Food and/or Beverage Distribution August 17 F&B Distribution Form
Cooking and Cooking Equipment Request Form August 17 Cooking Form
Booth Variance Request Form August 20 Variance Form
Hotel Room Reservation Deadline August 26 Book Hotel Room
Additional Electrical Order Form August 27 Additional Electrical
Internet/Telecommunications August 27 Order Internet
Utilities Order Form (Water, compressed Air, Plumbing) August 27 Utilities Form
Refrigerated and Frozen Display Units August 30 Refrigeration Displays
A/V Request Form TBD A/V Request Form
Exhibitor Appointed Contractor Form September 3 EAC Form
Certificate of Insurance for Exhibitor Appointed Contractor September 3 EAC Insurance Form
Furniture and Accessories Order Form September 3 Furniture & Accessories
Installation and/or Dismantle Labor September 3 Labor Form
Lead Retrieval Order Form September 10 Lead Retrieval Order
Advance Warehouse Shipment Between August 14 and September 14 Advance Shipment Instructions
Onsite Shipment Must not arrive before Monday, September 17 Onsite Shipment Instructions


Exhibitor Zone

The Exhibitor Zone is the website where you enter your company's show directory information. This information will be used for the searchable Online Exhibitor List, onsite ID Sign, and onsite Show Directory. There are also promotional web banners and a PDF invitation available for your company to utilize in promoting your presence at the event.

Once on the website, it is important for you to enter your company profile information, including: 

  • Product Category Selection(s)
  • 50 Word Company Description
  • City, State, Country, Telephone
  • Website
  • Press Releases
  • Show Promotions and/or New Products

Show Directory Deadline is July 28th! Make sure you have entered/updated your company's information before that time to ensure a proper listing in the Show Directory.

Click Here to Log In

Exhibitor Registration

2018 Atlanta Foodservice Expo is pleased to offer online registration as the most convenient way to manage your booth staff.

All online registrations must be completed by September 14, 2018. After that date, you will need to register on-site. For the best service, we strongly encourage you to register early! Badges will be available for pick-up at the on-site registration counter.

Click Here to Register

Book Your Hotel

Atlanta Foodservice Expo has partnered with the Sheraton Suites Galleria-Atlanta, offering special show rates through August 26, 2018. Space is limited so reserve your room early!

*Please note that other agencies may solicit you to book with these hotels, but to ensure you have a legitimate reservation, use the below link for the only official block.

Click Here to Book Your Room

Show Dates & Times

Exhibitor Move-In:
Monday, September 17:                      12:00pm - 8:00pm

Show Hours:
Tuesday, September 18:                      10:00am - 5:00pm
Wednesday, September 19:                10:00am - 4:00pm

Exhibitor Move-Out:
Wednesday, September 19:                4:01pm - 10:00pm

Please note everything has to be moved out by Wednesday, September 19th 10:00pm – No Exceptions

Show Guidelines and Rules

Exhibits installed at Atlanta Foodservice Expo must comply with the rules and regulations of the exposition. In the event that an exhibitor or exhibit activity is in violation of the exhibit rules and regulations or is not consistent with the standards of the exposition, Show Management may require the exhibitor to alter the exhibit either before the exposition or on-site. Necessary changes are to be made at the exhibitor’s expense and are subject to approval.

Show Management reserves the right to restrict exhibits that, because of noise, method of operation, materials or any other reason, become objectionable. Show Management is the sole judge in this regard. Show Management may prohibit or remove any exhibit, which, in the opinion of Show Management, detracts from the general character of the exhibition as a whole, or consists of products or services inconsistent with the purpose of the exhibition. If in doubt, please contact Show Management at in advance of the show to discuss your exhibit

Admittance to the exhibit floor during installation will only be permitted to those persons with a temporary work pass, wristband or an exhibitor badge. On show days an exhibitor badge will be required to enter the show including two hours prior to opening and one-half hour after closing. Should you require additional time, please see Show Management. No one under the age of 18 will be allowed on the show floor at any time. The exhibit floor is available to all qualified attendees wearing an identification badge during show hours. Qualified tradeshow attendees must wear an official badge. Please report any unauthorized attendees to the security personnel or show management staff immediately.

Attendees with Disabilities
Atlanta Foodservice Expo will provide reasonable accommodations to individuals with disabilities who make their situation known to AFSE personnel. It is the responsibility of the exhibitor to be aware of, and be in compliance with, the rules set forth in the Americans with Disabilities Act and Exhibitors are encouraged to provide exhibits that are accessible to all and barriers to none. In the absence of accessibility, each exhibitor must assume the responsibility for making alternative arrangements to serve the needs of persons with disabilities.

Booth Payments
All exhibitors will be required to settle their accounts in full prior to booth installation. 

Booth Responsibility
It will be the responsibility of the company who contracts the space to maintain personnel in the booth at all times during show hours. Any Exhibitor who starts to pack or dismantle the booth prior to show closing on Wednesday, September 19, 2018 4:00 pm will be charged a $1,000 fine as stated in your space contract.

Booth Furniture
Booth furniture will be available through Fern. Please see the online Exhibitor Services Manual for the official order forms.

Catering Services
Catering services will be available through Centerplate. Please see the online Exhibitor Services Manual for the official menu and order form.

Carpeting/Floor Covering
All exhibit space must be fully carpeted or covered. The exhibit hall is not carpeted and a floor covering is mandatory in your booth space. Your booth package will include black carpet. You will be allowed to bring your own floor covering. If you wish a different color than black please go to the Fern Carpet Ordering Form. Show Management will not cover any expenses that are associated with a different carpet color other than black. Please see the online Exhibitor Services Manual for the official order form.

Exhibits/Show Floor
Please take time to familiarize yourself with the enclosed Guidelines for Display as Atlanta Foodservice Expo will abide by these standards. Exhibitors requesting variances and/or exhibits that do not comply with the enclosed guidelines must complete the Booth Variance Request Form and receive approval from Atlanta Foodservice Expo to deviate from these industry standards. Onsite, exhibitors not in compliance with these rules will be forced to correct rule violations prior to the show opening. Exhibitors may display/hang signs, banners, or logos from the ceiling of the exhibit hall only with permission from Show Management.

All demonstration equipment, including operator’s position, must be located inside the booth.

Exhibitors building special background or side dividers must make certain that the surfaces and backside of side walls of such dividers are finished in a manner as not to be unsightly to exhibitors in adjoining booths. If such surfaces remain unfinished show management shall authorize the official decorator to take into effect the necessary furnishings and the exhibitor must pay all charges involved.

Souvenirs and literature may be handed out only from within the confines of the exhibitor’s booth. Passing out promotional material or literature in the aisles or public areas is prohibited. Exhibitor personnel may not enter another exhibitor’s exhibit space, or take materials from another exhibitor’s exhibit space, without the expressed permission from that exhibitor.

No storage of any kind is allowed behind booths or near electrical service. Materials necessary to your exhibit must be stored within the exhibit. Electrical cords and connectors must be accessible.

Exhibit Hall
Atlanta Foodservice Expo will be located in Halls A & B of the Cobb Galleria Centre.

Exhibitor Appointed Contractor (EAC)
An EAC is any contractor not listed in the Exhibitor Services Manual as an official Atlanta Foodservice Expo contracted vendor. Any vendor other than those listed in the ESM will need to have the EAC form completed and submitted to Show Management 30 days prior to the event. A certificate of insurance for the EAC must also be emailed to by the same deadline. Exhibitors using any service of an EAC are responsible for ensuring that the EAC conforms to all show rules and regulations.

Fire Prevention 
The Exhibitor shall not use any flammable decorations or coverings for display purpose. All fabrics or other material used for decoration purposes must be flameproof. The Exhibitor shall comply with all applicable fire regulations.

Height Restrictions
All in line standard booths will be permitted a height allowance of eight feet (8’). All peninsula and island booths will be permitted a height allowance of twenty feet (20’) including signage. All booths must comply with the enclosed Guidelines for Display.

Show Management shall not be liable for injury to persons (or for damage to or loss of property) within the Exhibitor’s booth and its surrounding area, or in such other areas as the Exhibitor may use to store its property or that of third parties. It is the responsibility of the Exhibitor to provide sufficient insurance. Such insurance shall include (but shall not be limited to) coverage of the Exhibitor’s liability for injury to persons (and for damage to or loss of property) within the Exhibitor’s booth and its surrounding area, and in such other areas the Exhibitor may use to store its property or that of the third parties.

Media and Press Relations
Qualified editorial media representatives are invited to attend Atlanta Foodservice Expo. Please contact for more information and press credentials.

Click here to view parking information.

Photography, Video Shooting and Sound Recording
No photography, videotaping or other means of recording is permitted without prior written approval from Show Management. Exhibitors shall not photograph or videotape the exhibit or products of any other Exhibitor or cause such exhibit or products to be photographed or videotaped. Show Management reserves the right to eject any Exhibitor and any of its employees or representatives from the licensed premises and the Cobb Galleria Centre for failure to comply with this rule or impose any other sanction permitted by these rules deemed appropriate by Show Management. Any Exhibitor not in compliance with this rule also agrees to immediately provide Show Management with all film, pictures, videotape, or other video or audio recordings (and all copies thereof) for disposal.

Show Management will provide general security for the exhibit hall and public areas. However, you may contract for individual security for within your booth at your discretion. Please email for security company contact information.  No weapons will be allowed on the show floor. Show Management is not liable for the security of product or equipment within an exhibitor's booth. 

Set-Up Deadline
Show Management and its organizers reserve the right to use any exhibit space still unoccupied as of Monday, September 17, 2018 at 8:00 pm for whatever purpose it chooses. Exhibitors will remain liable for the space rental fee of such space.

Sound Systems
The use of sound systems is permissible provided they are not audible more than three feet into the aisle or into neighboring booths, and that the sound is directed exclusively into the exhibitor’s booth. Show Management and its organizers shall have absolute control over its regulation, the intent of which is to ensure that the sound systems shall not be audibly objectionable to neighboring exhibitors. Sound amplification may be used by the exhibitor only for the dissemination of information to the Atlanta Foodservice Expo audience directly relating to products and/or services of the particular company displaying such products and/or services at the show.


Show Management is the sole and final authority as to the interpretation of these rules and their application. Show Management may issue specific variances or exceptions for special situations upon request. Such variances do not establish a precedent or permanent modification beyond the specific case involved. Show Management may make modifications to a booth without specific permission of the exhibitor and at the exhibitor’s risk and expense, in order to satisfy the terms and intent of the Show Rules and/or the Fire Marshal. Furthermore, Show Management has the authority to establish penalties, including the removal from the current or future shows. Show Management’s decision is final.

We appreciate your cooperation in making the show a successful and enjoyable experience for everyone.

Supported By

  • Georgia Restaurant Association
  • Georgia Hotel & Lodging Association
  • Alabama Restaurant & Hospitality Alliance
  • American Culinary Federation
  • SBDC
  • Restaurant Informer